Development of linear programming model for optimization of product mix and maximization of profit: case of leather industry

When the decisions are analytically supported they cannot be challenged and at same time, quality of decision increases. This paper is about proposing such a model which provides analytical support to for selection footwear articles produced. aimed suggest decision-making deciding number pairs different produced in way that cost profit could minimized maximized respectively. research was conducted ABC leather company Lahore Pakistan. The data collected from costing executive planning department. Costing analysis Microsoft Excel as per company`s traditional method calculations. linear programming (LP) then formulated implemented by using solver add-in. Outputs both LP were compared. comparison revealed with 22% less production, 39% more earned if their production quantity would calculated accordingly. can modified used fast-moving consumer goods (FMCGs) industries making product mix strategies. A major limitation present developed it based on scenario industry so general other applications.